In 2025, artificial jewellery has evolved from a fashion alternative to a style essential in India. With increasing demand for sustainable, affordable, and trend-forward accessories, more women are opting for artificial jewellery that reflects personal taste without breaking the bank.
Today’s fashion-conscious buyers, especially women aged 18–45, are looking for variety, quality, and value. Whether it’s for daily wear, festive occasions, or weddings, artificial jewellery brands are delivering elegance with accessibility. In this guide, we’ll explore the top 10 artificial jewellery brands in India, their unique offerings, and where to buy them—including special picks from SF Fashion Shop.
Why Choose Artificial Jewellery in 2025?
Artificial jewellery is no longer just a cheaper alternative—it’s a style statement. In 2025, personalization and sustainability are key jewellery trends. Shoppers are leaning toward eco-friendly materials, recycled metals, and skin-friendly options that blend with everyday fashion.
The biggest perks? They’re budget-friendly, come in diverse designs—from boho to bridal—and are available online for instant shopping gratification. It’s the ideal blend of style, sustainability, and savings.
How We Selected the Top Brands
To bring you the best list of artificial jewellery brands in India, we considered:
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Quality & Durability: Long-lasting finishes, hypoallergenic materials.
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Design Variety: From ethnic and modern to fusion styles.
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Online Presence & Reviews: Verified customer satisfaction and trust.
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Affordability: Wide price range for all budgets.
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Influencer/ Celebrity Backing: Popularity among Indian style icons.
Top 10 Artificial Jewellery Brands in India (2025 Edition)
1. Voylla
Founded: 2013
USP: Bollywood-inspired, wide ethnic collection
Popular Products: Chandbalis, temple necklaces, oxidized sets
Where to Buy: voylla.com, Amazon, Flipkart
2. Zaveri Pearls
Founded: 1997
USP: Traditional heritage designs at affordable rates
Popular Products: Bridal sets, kundan necklaces, earrings
Where to Buy: Amazon, Flipkart, Meesho
3. Tribe Amrapali
Founded: 2013 (by Amrapali Jewels)
USP: Premium handcrafted fusion jewellery
Popular Products: Boho tribal sets, silver oxidized earrings
Where to Buy: tribeamrapali.com, Nykaa Fashion
4. Yellow Chimes
Founded: 2014
USP: Minimalist styles with a modern twist
Popular Products: Rings, bracelets, layered chains
Where to Buy: Amazon, Flipkart, Meesho
5. YouBella
Founded: 2012
USP: Chic designs ideal for millennial women
Popular Products: Ear cuffs, pendant sets, bracelets
Where to Buy: youbella.com, Flipkart
6. Pipa Bella
Founded: 2014 (Now part of Nykaa)
USP: Personalized & Western-style jewellery
Popular Products: Custom name necklaces, stackable rings
Where to Buy: pipabella.com, Nykaa, Amazon
7. Sukkhi
Founded: 2012
USP: Designer look-alike bridal sets at pocket-friendly rates
Popular Products: Bridal chokers, jhumkas, mangalsutra
Where to Buy: Amazon, Flipkart
8. Priyaasi
Founded: 2019
USP: Statement pieces for modern Indian weddings
Popular Products: Earrings, layered necklaces, cocktail sets
Where to Buy: Amazon, Flipkart
9. Peora
Founded: 1988 (U.S. based, Indian operations)
USP: Silver-plated artificial jewellery with a luxe touch
Popular Products: Sterling silver sets, bracelets, toe rings
Where to Buy: peora.in, Amazon, Flipkart
10. I Jewels
Founded: 2016
USP: Rajasthani-inspired ethnic jewellery
Popular Products: Meenakari sets, kundan maang tikka, bangles
Where to Buy: Amazon, Flipkart
SF Fashion Shop’s Role in the 2025 Jewellery Scene
SF Fashion Shop is not just a marketplace—it’s a curated fashion destination. From bridal elegance to daily charm, our platform brings together the best of India’s artificial jewellery brands, including exclusive collections, festival specials, and limited-time deals.
Enjoy a trusted online shopping experience, fast delivery, and quality assurance with every jewellery piece.
Tips for Choosing the Right Brand
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Match your jewellery with the occasion and outfit—minimal for office, bold for weddings.
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Choose skin-friendly materials if you have sensitive skin.
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Check return policies and customer reviews for assurance.
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Compare prices and styles across brands before buying.
Conclusion
Choosing the right artificial jewellery brand ensures you don’t compromise on style or quality. The 2025 jewellery scene in India is dynamic, inclusive, and fashion-forward—just like the women it caters to.
✨ Visit SF Fashion Shop to explore the best artificial jewellery brands in India and find your perfect piece today!
